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Egyptian Fintech Flash Raises $6M to Revolutionise Cashless Payments

Flash, Egypt’s new cashless payments app, has raised $6 million to accelerate the startup’s product development and customer & business acquisition in Egypt.

The seed round was led by Addition with participation from Flourish Ventures and other strategic angel investors.

Erik Gordon, Founder & CEO of Flash said, ” We are humbled by this seed investment, which will enable us to invest in our product and business & customer acquisition, and utilise the valuable insights of our experienced investment partners to advance the economy of Egypt.”

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Flash provides cashless payment solutions for consumers and businesses through a scan and pay service. The application allows consumers to make a purchase with their phones by adding any existing bank card or digital wallet on the app once and scanning a QR code that is presented by a business, in-store or on-delivery. Businesses can accept payments directly from consumers without the need for point-of-sale (POS) systems or technical integration.

According to Mordor Intelligence, around 80% of goods purchased online in Egypt are paid cash-on-delivery. Amongst other factors driving this, consumers prefer to receive the product before paying; however many businesses do not provide a POS option on delivery. Hence “Flash on Delivery”, whereby customers can simply scan a QR code presented by a delivery representative at the door. Customers ordering from businesses such as Homzmart, Rabbit Mart, Mori Sushi and many others will soon be able to pay using Flash on Delivery.

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Andrew Miskiewicz of Addition said: “Flash is transforming the payments landscape in Egypt, simplifying the complex transactional process for consumers and businesses with a safe and easy-to-use application. We look forward to supporting Flash and its leadership team as they continue to accelerate product development, expand customer bases and help promote financial inclusion.”

Ameya Upadhyay, Venture partner, Flourish Ventures added, “Flash’s vision to enable everyone in Egypt – merchants and customers alike – to receive and pay money instantly is a game changer. At Flourish, we invest in entrepreneurs who are passionate about creating a fairer financial system and we’re thrilled to back Flash – a rising fintech with a woman co-founder, and look forward to empowering the market with digital payments.”

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In alignment with the Central Bank of Egypt’s financial inclusion strategy (2022-2025), Flash empowers the country’s population to seamlessly conduct transactions by transitioning from cash to digital. Backed by the approval of the Central Bank of Egypt, Flash customers can safely and easily make payments to businesses on the growing list of businesses within the app’s network. Businesses can accept payments directly from app users without the need for point-of-sale (POS) systems or technical integrations.

Flash was founded by Uber alumni Erik Gordon and Sherine Kabesh in 2021. Flash has also obtained approval from the Central Bank of Egypt in partnership with Banque Misr to operate as a technical payment aggregator.

James Musoba
James Musoba
Studying Africa's startup and technology scene. I always look forward to discovering new exciting inventions and vibrant entrepreneurs.

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