Snapchat has taken its augmented reality game to the next level with the introduction of an innovative Artificial Intelligence (AI) powered feature called “Dreams.”
Building upon the success of their beloved Lenses, which allowed users to add various augmented reality effects to their selfies, Snapchat Dreams offers a new realm of possibilities by leveraging the power of AI.
Since the debut of Lenses in 2015, Snapchatters have embraced fun and creative ways to alter their appearance using augmented reality.
“From sporting adorable dog ears to changing hair colours in an instant, users have enjoyed sharing these playful transformations with their friends. Now, with the latest advancements in AI technology, Snapchat is revolutionizing the AR experience even further,” the firm stated in a blog post.
Dreams, the newly launched Gen AI-powered feature, enables Snapchatters to craft fantastical images that enable them to embody entirely new identities.
“Whether it’s becoming a majestic mermaid in the depths of the ocean or stepping into the shoes of a renaissance-era royal, the Dreams feature empowers users to explore their imagination and experiment with diverse personas.”
The functionality of Dreams is simple yet impressive. Users can utilize their faces to generate up to eight AI-powered selfies that encapsulate their dream personas.
To enhance the social aspect, Snapchat has made it possible for friends who have also opted in to join the dreamy experience. By combining the profiles of two friends, the Dreams feature can merge their appearances to create a captivating fusion of identities.
Accessing the Dreams feature is easy. Snapchatters can navigate to the Memories section, where a dedicated tab for Dreams awaits. With just a handful of selfies, users can establish a personalized Generative AI model that unlocks a realm of imaginative possibilities.
The first batch of eight generated dreamlike selfies is provided free of charge, and for those eager to delve deeper into this feature, additional creations can be made through an in-app purchase.
Excitingly, the Dreams feature is initially being rolled out in Australia and New Zealand, with plans for a global release over the upcoming weeks.
This staged release allows SnapChat to gather feedback and ensure a seamless experience for users all around the world.
SnapChat’s Dreams feature marks a remarkable stride in AI-driven augmented reality.
Users can now not only alter their appearances but step into entirely new skins, embarking on journeys of self-expression and creativity like never before.
Also, amid the global fervor of the football season, Bitmoji has added to the excitement by introducing a new line of 12 t-shirts representing various football clubs hailing from leagues like the English Premier League, Saudi Pro League, LaLiga, Serie A, and Bundesliga.
“Snapchatters, have the opportunity to showcase their support for their beloved football teams. The collection includes renowned clubs such as Real Madrid, FC Barcelona, Manchester United, Juventus, Manchester City, FC Bayern, Al Nassr, Tottenham Hotspur, Inter Milan, Al Hilal, Al Ittihad, and Al Ahli.”
Users can now express their team loyalty by visiting the t-shirts section within the Bitmoji Fashion category of the avatar builder. There, they can choose their preferred t-shirt design and proudly display their team allegiance!