Stellantis-backed AUTO24 launches its pre-owned car marketplace in Morocco, Rwanda, Senegal and South-Africa

51, a pre-owned car marketplace, has today launched in Morocco, Rwanda, Senegal and South Africa, after a remarkably successful first year in Ivory Coast.

With funding from Stellantis, wants to revolutionize the African automotive sector with first-of-its-kind customer offerings.

“Our obsession is to be customer-centric,” expressed Axel Peyrière, CEO of AUTO24. “Our goal is not only to be the best in the market but to ensure we deliver unparalleled services for every used car buyer and seller. This expansion is a testament to our dedication.” offers unparalleled and exclusive services, including a five-day refund policy, a six-month warranty, one-year maintenance, and one-year insurance plans for all vehicles. The platform also provides convenient financing options in association with several partners. These benefits are a first in many African countries and redefine the standard for car ownership across the continent.

Stellantis, as main investor, also owns major car brands such as Chrysler, Dodge, Fiat, Ram as well as Peugeot, Jeep and many others. They have a division for car rental services called Free2move and Share Now. It continues to back in its ambitious journey which perfectly aligns with Stellantis’ strategic plan DARE FORWARD 2030 by participating to expand our offer of mobility solutions to widely meet the customer needs in Africa.

Africar Group, the parent company of, has been a pioneer in online automotive classifieds in Sub-Saharan Africa since its founding in Australia in 2016. This year’s expansion is a part of’s long-term vision to become the leading multi-brand certified pre-owned car retailer in Africa. The platform aims to introduce even more features and capabilities that will further elevate the automotive buying and selling experience, all with trust and transparency. 

The upcoming platforms for the newly added countries will be uniquely available in both international and local languages, catering to a wider range of customers. These dedicated websites — for Morocco, for Rwanda, for South Africa, and for Senegal — will provide an exceptional feature allowing customers to reserve and secure their desired car prior to test-driving and finalizing the purchase. This distinct offering sets a new benchmark in the market, further enhancing the customer experience.

Last year, African used vehicle start-up Africar Group and Stellantis launched Auto24 activities in Abidjan, Ivory Coast. Auto24 is a direct to consumer used car company that brings new, innovative solutions ensuring transactions are conducted in a transparent and secure way. Operating in more than 40 countries in Sub-Saharan Africa, Africar Group is Africa’s leading online automotive marketplace network. During the last five years, it has enabled over 25 million car buyers and sellers to trade used cars through its online channels.

During the launch, Axel PEYRIERE, co-Founder & CEO of Africar Group said, “After more than five years of working with automotive manufacturers, distributors and other key players in the industry, we have developed a class leading, multi country digital automotive solution across Sub-Saharan Africa. Auto24 is being launched today with the aim to buttress the confidence of African customers in the used vehicle market. A great challenge that will allow to have a secure, convenient, trustworthy and enjoyable buying or selling used vehicle experience.”

Africar Group’s main competition in Africa is Autochek, Nigeria’s automotive technology company facilitating auto financing across Africa which acquired ROAM Africa’s automotive marketplaces Cheki Kenya and Cheki Uganda in its pan-African expansion move. Autochek has been on the expansion drive in the region and recently acquired Morocco’s KIFAL Auto as it moves to double down on its Francophone focus to replicate the successes achieved so far in the English-speaking West Africa and East Africa region. The firm has also acquired CoinAfrique, a classified ads marketplace operating in French-speaking Africa, to accelerate  penetration of its auto financing services in Senegal, Côte d’Ivoire and other French-speaking African countries.