Netflix has decided to terminate its complimentary plan in Kenya, which has been available since 2021.
Starting next month, this move is poised to affect a substantial number of subscribers who have been enjoying free access.
In an email sent out earlier this week, Netflix informed its users that once the free service is discontinued, their memberships will be automatically cancelled. Subscribers are encouraged to upgrade to one of the paid subscription options.
In the communication sent to subscribers, it was conveyed that starting from November 1, 2023, the Free Plan will cease to be accessible, resulting in the automatic cancellation of their memberships.
If subscribers wish to discontinue, they don’t need to take any action, as their membership will be automatically terminated when the free plan is no longer available. To continue enjoying content, they are encouraged to consider upgrading to one of Netflix’s paid plans, which start at just Sh200 per month.
This upgrade would grant them access to the entire range of shows and movies, additional features, and the flexibility to watch on various devices such as phones, TVs or laptops.
The introduction of the free plan in the Kenyan market in September 2021 was a groundbreaking move by Netflix, making Kenya the first country in the world to offer such an option.
This free plan allows users to access a limited selection of content without needing to pay for a subscription, to capture the growing streaming market and introduce potential customers to Netflix‘s extensive library of movies and TV shows.
The discontinuation of the free plan marks a strategic shift for the streaming giant as it redirects its efforts toward converting these users into paying customers.
This decision follows Netflix‘s earlier announcement to reduce subscription prices for its Kenyan audience by an average of 37 per cent, a response to increasing competition in the streaming industry.
Introduced in February of this year, this effort was designed with the dual purpose of enticing new users and keeping its current subscriber roster intact.