Samsung Electronics Co. announced today that it will unveil its latest smartphone series, Galaxy S24, on January 17 at the Galaxy Unpacked 2024 event at the SAP Center in San Jose, California.

The South Korean electronics giant sent out invitations to the media and partners, titled, “Opening a New Era of Mobile AI.” hinting at Artificial Intelligence (AI)-heavy smartphone. According to leaks, the AI-heavy Galaxy S24 series can shoot 4K at 120 frames per second video, in addition to zooming at 4K in 60 frames per second.

Recently, U.S. giant store Walmart included the Galaxy S24+ in its inventory by mistake and deleted it after a few hours. A store in Brazil also set up a Galaxy S24 Ultra section to the surprise of Samsung fans.

The invitation clip contains a titanium box revealing three stars, and joined a fourth star with the message “Galaxy AI is coming.” Samsung Electronics added that it will “unveil the latest premium Galaxy innovations, providing an all-new mobile experience powered by AI.” at the on-premise and online event for its global audience.

AI has been the center spot of innovation and tech in the last year and more than a billion smartphones with built-in generative AI are expected to be shipped by the end of 2027, according to Counterpoint Research estimates. Samsung is therefore banking heavily on AI to disrupt the smartphone market against competitors such as Apple, Xiaomi, Vivo, Huawei and Oppo. The Unpacked event will be unveiling Samsung’s latest lineup of flagship devices the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra and some watches and tablets which will undoubtedly be AI heavy.

According to leaks, the Galaxy S24 will retail at an RRP of €899 for the 128GB model and €959 for the 256GB model. The Galaxy S24+ is set at an RRP of €1,149 and €1,269 for 256GB and 512GB models, respectively. The Galaxy S24 Ultra is priced at €1,449 for the 256GB model and €1,569 for the 512GB model.