Qardy partners with Cashcall to Fuel Financial Growth for MSMEs in Egypt


Qardy, Egypt’s premier online lending marketplace connecting financial institutions with micro, small, and medium enterprises partnered with Cashcall to Drive Financial Prosperity for Micro, Small, and Medium Enterprises (MSMEs) in Egypt.

 The strategic partnership is aimed to deliver cutting-edge solutions catering to the financial needs of CashCall merchants and customers, granting them access to a diverse array of tailormade financial instruments. Qardy has selected Cashcall to benefit from its AI competency center, dedicated to analyzing user data and behavior.

This dynamic collaboration underscores the commitment of Qardy and CashCall to tackle the financial hurdles commonly faced by merchants/customers in their day-to-day operations. By combining forces, the partnership will streamline access to working capital and bolster liquidity through an extensive suite of products and services crafted to meet the diverse requirements of the industry.

 Mr. Tamer Manasterly, Co-Founder of Qardy, expressed enthusiasm about the strategic cooperation with CashCall, emphasizing their goal of providing financing access to over 5,000 CashCall merchants in Upper Egypt during the initial phase. He highlighted the significance of this collaboration as a crucial step toward supporting Egypt’s financial inclusion strategy.

Mr. Ahmed Mahrous, Chairman of Cashcall, expressed his delight with the partnership, emphasizing that it confirms Qardy’s utilization of Cashcall’s services. This includes tapping into Cashcall’s first specialized “AI competency center” dedicated to analyzing user data and behavior.

The combination of these resources’ positions Cashcall to deliver financing services that are highly customized to meet the unique needs of each consumer. The expectation is that this collaboration will further amplify the advantages for Qardy’s services, creating a synergy that not only streamlines access to working capital but also leverages advanced data analytics for enhanced, personalized financial solutions.

Established in 2018, Cashcall is a leading fintech company with a unique data-driven infrastructure. It’s Inclusive Financial Multi-Purpose platform operates through B2B, B2C, and B2M modules, offering diverse solutions like Payment Network, Gateway, Aggregation, Open Finance Hub, Request to Pay, and Cashless app. Serving both banked and unbanked populations in Egypt, they prioritize innovation and personalized financing services.

With a dedicated AI competency center, Cashcall remains at the forefront, ensuring we meet the evolving financial needs of businesses and consumers, shaping the future of financial services in Egypt through technology-driven inclusivity.