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Huawei rebrands P series to “Pura” and launches Pura 70, 70 Pro and 70 Pro+

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Huawei is celebrating the 12th anniversary of the Ascend P1, the phone that marked the beginning of its photo-focused P series. To commemorate this milestone, the company is launching the latest lineup called Pura 70, the new Pura branding with replace the P series.

The 2024 Pura 70 series introduces several models: the standard Pura 70, followed by the Pura 70 Pro and Pro+, with the Pura 70 Ultra topping the range. All these models feature a triangular camera setup and are powered by Huawei’s new Kirin 9010 chipset.

While Huawei has not officially commented on the chipsets, it’s revealed that the Kirin 9010 chipset boasts an octa-core CPU, including a prime core clocked at 2.3 GHz, three powerful cores at 2.18 GHz, and four efficiency units at 1.55 GHz.

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This marks the first time an Ultra variant has been introduced to the P series, now renamed as Pura.

Huawei Pura 70

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The Huawei Pura 70 is compact, standing at 157.6 mm tall, making it the shortest non-foldable flagship from Huawei in nearly three years. It features a 6.6” LTPO OLED display with a 120 Hz adaptive refresh rate and 2,760 x 1,256 pixel resolution. The phone includes 12 GB of RAM and storage options of 256 GB, 512 GB, or 1 TB, with no provision for memory card expansion.

Huawei Pura 70

In terms of camera, the Pura 70 retains two shooters from its predecessor, including a 13MP ultrawide camera and a 12 MP telephoto with OIS. The main camera has been upgraded to a 50 MP sensor with a variable aperture from f/1.4 to f/4.0.

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The Pura 70 is powered by a 4,900 mAh battery supporting 66W wired, 50W wireless, and 7.5W reverse wireless charging. It runs on HarmonyOS 4.2.

Starting at CNY5,499 ($760/€710), the Pura 70 is available in four color options: Sakura Rose Red, Ice Crystal Blue, Snow White, and Feather Sand Black. Pura 70 is currently open for pre-orders, with sales starting on April 22.

Huawei Pura 70 Pro and Pro+

Moving on to the Pura 70 Pro and Pro+, the main difference lies in the back panel design and RAM capacity, with the Pro+ featuring 16 GB RAM compared to the Pro’s 12 GB. Both models share similar features otherwise, including display, cameras, and battery.

Huawei Pura 70 Pro

The Pura 70 Pro and Pro+ sport a 6.8” LTPO OLED panel with a 120 Hz refresh rate and Basalt-tempered Kunlun glass protection for durability. The rear triple camera setup includes a 50 MP main camera, a 48 MP telephoto, and a 12.5 MP ultrawide.

Both devices have a 5,050 mAh battery with 100W wired, 80W wireless and 20W reverse wireless charging support. The OS is once again HarmonyOS 4.2.

Huawei Pura 70 Pro+

The Pura 70 Pro pricing starts from CNY6,499 ($900/€840) for the 12/256 GB option, while the most expensive version with 1 TB storage is CNY7,999 ($1,100/€1,030). You can have it in either White, Black or Purple.

Huawei Pura 70 Pro+ costs CNY7,999 for 16/512 GB, while the top tier 1TB version  goes for CNY8,999 ($1,245/€1,165). The Pro+ variant also features a woven plaid design on the back painted in Silver, White, or Black.

Pre-orders for both are already on and sales beginning on April 22. There is no confirmation yet regarding international availability.

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Dennis Mathu
Dennis Mathu
I cover motoring news, gadgets, software releases, mobile apps and enterprise systems powering corporations. Contact me at [email protected] or [email protected]

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