vivo has introduced its new “BlueImage” brand, focusing on the innovative imaging technology it’s developing, with expectations of debuting alongside the upcoming vivo X100 Ultra.

While specific details are forthcoming, it’s anticipated that BlueImage will encompass advancements such as the V-series imaging chips, with the vivo V3 being the latest iteration utilized in the X100 phone series. Beyond hardware, vivo is also refining its proprietary image processing algorithms.

BlueImage aims to address various photography challenges, including backlighting issues, low-light performance, telephoto lens usage, group photography, and more.

Furthermore, vivo is extending its collaboration with Zeiss to co-develop lenses for its smartphones. Jia Jingdong, vivo’s VP of Branding and Marketing, assures that this partnership will embark on a new phase. It will be interesting to see what BlueImage and Zeiss partnership will cook up.

The future of the partnership looks bright, as company executive boldly called the upcoming vivo X100 Ultra as a “professional camera that can make calls.” The device is rumored to feature a 1/0.98” Sony Lytia LYT-900 (50MP) sensor and a 100mm (4.3x) periscope with a 200MP sensor.

In addition to BlueImage, vivo is involved in various blue-themed projects, including the early-stage development of BlueOS (or Blue River OS), featuring a custom kernel which is not based on Android, and the utilization of Blue Ocean battery technology in X100 phones, among other innovations.