New social commerce platform from the MarketForce team, Chpter, an AI-powered conversational commerce platform specifically designed for social media merchants has been named an Official Meta Business Partner to help merchants work around platforms such as Facebook, Instagram, and WhatsApp.

Chpter, which aims to bridge this gap by offering features like automated conversations, marketing tools, and integrated payments, all within a single platform to empower one million African merchants to maximize profits and thrive in the digital age, is currently operational in Kenya and South Africa.

“We’re excited to announce a major milestone for Chpter! We’re now an official Meta Business Partner,” said Tesh Mbabu Chpter CEO. “Becoming one of the few Official Meta Business Partners in Africa signifies a substantial milestone that enables us deliver our promise, as the digital landscape constantly evolves with social media and messaging apps increasingly becoming vital for business communication.”

Meta Business Partners help other firms grow and increase their revenues through their expertise in Meta’s tools and technologies such as Facebook, WhatsApp and Instagram marketing which have a combined reach of over 4 billion people.

As a Meta Business Partner, Chpter will help clients use Facebook, Instagram and WhatsApp to build relationships, boost sales and enhance customer support. More and more consumers are turning to WhatsApp, Instagram and Facebook to communicate and purchase from the brands they love, Chpter will help clients automate conversations, targeted messaging, integrate E-commerce and analyze results.

Chpter on the other hand will access deeper expertise and insights from Meta, get early access to new features such as WhatsApp Catalog, WhatsApp Flows and checkout, Meta AI and priority support from Meta as well a the ability to deliver even better results in campaigns and analytics.