Bolt, Africa’s leading on-demand mobility company, has launched its second annual driver reward campaign, ‘Drive for a Prize,’ to honor its top-performing drivers.
This campaign is part of an innovative driver reward scheme aimed at enhancing driver engagement and empowering the driver community by recognizing and celebrating their exceptional contributions.
Building on the success of last year’s campaign, Bolt has committed to making this year’s event even more memorable by partnering with renowned brands such as Oraimo, Total Energies, Naivas Supermarket, and Samsung Kenya to offer substantial benefits and rewards.
Oraimo will provide premium phone accessories, Total Energies will offer fuel vouchers, Samsung will supply phones, and Naivas will give shopping vouchers to all the campaign winners.
Linda Ndungu, Country Manager of Bolt, stated, “We are thrilled to launch the second edition of the ‘Drive for a Prize’ campaign. Drivers are the core of our operations, and it’s essential to recognize and reward their dedication and hard work. This year, we are enhancing our campaign through exciting partnerships with Oraimo, Total Energies, Naivas Supermarket, and Samsung Kenya. These collaborations allow us to offer even more significant rewards and show our appreciation for the drivers’ hard work and commitment on our platform. We believe that initiatives like this will motivate our drivers to work harder, thereby improving the quality of service for riders. This creates a win-win situation for both the drivers and the business.”
The campaign, which began at the end of June, will run for eight weeks until the 23rd of August. During this period, drivers will have the chance to earn points based on their performance. The top performers will be honored at an award ceremony, where they will receive their well-deserved prizes and recognition.
This initiative underscores Bolt’s commitment to driver welfare and service excellence. By providing cutting-edge technology and essential resources, the campaign aims to boost productivity, help drivers reduce their operational costs, and encourage them to maintain high service standards.
Bolt states it remains dedicated to creating a supportive and rewarding environment for all drivers on its platform, reinforcing its status as an industry leader and highlighting its appreciation for their invaluable contributions.