Meta, the parent company of Facebook, Instagram, and WhatsApp, has introduced two new monetization features for Kenyan content creators.
The platform will now allow creators to earn money through In-Stream Ads on Facebook and Facebook Ads on Reels.
These new features aim to empower Kenyan creators by providing them with additional revenue streams for their original video content.
According to Moon Baz, Meta’s Global Partnerships Lead for Africa, Middle East, and Türkiye, this move is expected to boost the creative industry in Kenya.
“We’re excited to empower Kenyan creators to turn their passion into a sustainable livelihood,” said Baz. “By introducing In-Stream Ads and Ads on Reels, we’re providing them with the tools to build their communities and generate income.”
In-Stream Ads can be displayed before, during, or after videos, while Ads on Reels will appear within short-form video content. Creators will be eligible to earn based on the performance of their videos and reels.
To qualify for monetization, creators must meet specific eligibility criteria, including having at least 5,000 followers and complying with Facebook’s monetization policies.
The features are currently available in over 30 languages, including Swahili.
The announcement comes after President William Ruto met with Meta representatives and content creators in March to discuss monetization opportunities.
President Ruto expressed his support for the initiative, emphasizing the importance of M-Pesa as a payment method for Kenyan creators.
