UAE’s 4Partners secures $3.6 million for regional expansion

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4Partners, a UAE-based dropshipping service has secured $3.6 million in a funding round to expand its services across the Mena region.

Founded in 2017 in Russia, 4Partners supports businesses to launch and scale online stores by handling inventory, shipping, and order fulfillment through its network of warehouses in MENA, Europe, Asia, and the USA. This capital will enable the company to assist businesses of all sizes to launch fully operational online stores quickly. 

Aleksandr Betra, CMO at 4Partners, states, “We are excited to launch our service in the UAE and offer a comprehensive e-commerce solution that empowers businesses to thrive in a competitive market. Our platform eliminates the complexities of logistics and inventory management, enabling our partners to focus on what they do best: selling and growing their brands.”

The 4Partners solution aims to address key challenges faced by e-commerce entrepreneurs. It provides access to millions of in-demand products without upfront purchasing in bulk, automated logistics requiring no partner involvement, and a cloud-based IT infrastructure that eliminates the need for coding or maintenance.

This e-commerce model, where goods are shipped directly from suppliers to customers, allows sellers to control their profit margins independently, enabling them to focus on sales and marketing strategies.

With warehouses in the UAE, Germany, the USA, Turkey, and China and over 7 million authentic branded goods from 753 suppliers worldwide, enabling online stores to offer a wide variety of items to customers without managing stock or shipping, 4Partners can facilitate cross-border shipping and serve customers globally.

The MENA e-commerce market is expected to reach a market volume of $50 billion by 2025. Within this sector, the dropshipping segment is projected to grow at a CAGR of 17.9% from 2024 to 2030, driven by increasing consumer demand for diverse and easily accessible products.

4Partners aims to revolutionise the market with simple and efficient tools for small and middle-sized businesses: CMS for online stores, automated international logistics, and millions of products.

In addition, the integration of the 4Partners catalogue with the Shopify store allows businesses to capitalise on the growing trend of mobile commerce. Globally, this trend accounts for an estimated $1.7 trillion in sales in 2023, representing over half of all retail e-commerce sales.

With mobile devices driving nearly 80% of retail website traffic and 66% of orders globally, the features from 4Partners, such as access to millions of in-demand products, automated logistics, and a cloud-based IT infrastructure, position businesses to stand out in a competitive mobile and cross-border shopping environment.

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