Samsung unveiled its latest Galaxy Z Fold7 and Galaxy Z Flip7 earlier this month at Galaxy Unpacked, introducing slimmer foldable devices with expanded artificial intelligence tools. To promote the launch, Samsung has partnered with Grammy Award-winning artist Doechii in a new campaign that highlights the phones’ capabilities.
The creative spot shows Doechii using the Galaxy Z Fold7’s larger display to multitask and edit video with Audio Eraser, an AI feature that removes unwanted background sounds. The campaign also includes content featuring Dylan Efron, who uses the Fold7 to manage work across multiple time zones, and Jaden Smith, who applies the device to his fashion and music projects.
“The incredible design and innovation of our seventh-generation Galaxy Z series represents an inflection point in the foldable market that we pioneered more than six years ago,” said Olga Suvorova, chief marketing officer of Mobile eXperience at Samsung Electronics America. She added that the campaign aims to demonstrate how Galaxy AI supports creativity and productivity.
Samsung said the Galaxy Z Fold7 serves as an AI-first device, using contextual awareness to streamline tasks on its expanded screen. The Galaxy Z Flip7 offers a more compact option with AI on the cover screen and voice-responsive features when folded.