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Our friends at the Bloggers Association of Kenya (BAKE) have launched public voting for the BAKE Awards 2025, with a broader and more inclusive celebration of Kenya’s digital creators.
Unlike back in the day when we used to have just bloggers, this year, the awards go beyond traditional blogging, recognizing content across multiple platforms and formats.
BAKE says the 2025 edition reflects the country’s evolving digital landscape, where creators engage audiences not only through blogs but also on TikTok, Instagram, YouTube, podcasts, and newsletters. BAKE has adjusted its rules to accommodate hybrid creators who publish across social and web platforms, acknowledging the diversity of modern content creation.
In addition to creativity and consistency, the panel considers relevance, civic impact, innovation, authenticity, and contribution to safe online spaces. This ensures that nominees are recognized not only for producing engaging content but also for responsibly shaping Kenya’s digital culture.
Some of the outstanding platforms nominated include Salukwa Farms, Techish Kenya, Mtoto News, The Manicured Farmer, and Kenyan Wallstreet.
Public voting is now open until December 2, 2025, giving Kenyans the opportunity to support the creators they believe are driving digital excellence. Winners will be announced at the BAKE Awards Gala Night on December 6 in Nairobi.
With the 2025 edition, BAKE has expanded its vision to reflect Kenya’s dynamic content ecosystem. By recognizing creators across multiple platforms, the Awards celebrate innovation, authenticity, and impact, offering a comprehensive view of the country’s thriving digital community.