NCBA recently held a “Meet, Mingle & Money talks’ forum, in Mombasa, in a move to drive uptake of savings and investments among the youth.
The customer engagement drive at the Coast town attracted emerging affluent and young professionals who work and stay at the coastal town, following earlier sessions held in Nairobi.
In a statement, NCBA Group Director Retail Banking, Dennis Njau said, “Customer obsession for us is not a catchphrase; it is a culture. It means being present in the lives of our customers, anticipating their needs before they arise and walking with them through every financial milestone. This engagement in Mombasa is about deepening those relationships and reaffirming that at NCBA, our customers come first.”
NCBA forums provide customers with valuable one-on-one interactions with key decision makers, enabling the bank to refine its products and services based on real-time feedback on mortgages, investment products, asset finance and bancassurance, among others.
Kenya’s banking and finance industry continues to evolve, with total sector assets rising by over Ksh 1.2 trillion in 2024, a sign of strong credit demand and institutional resilience. Formal financial access has also improved slightly, reaching 84.8%, driven largely by digital innovation but young people are especially underserved.
Despite making up about 35% of the population, youth are far less likely to hold formal savings accounts or invest through financial institutions, and unemployment remains a major barrier to inclusion. Meanwhile, Kenya’s national savings rate stands at just 11–13%, below the African average of 17%, underscoring the need for banks to move beyond transactional services toward true wealth-building support.
Through these “Meet, Mingle & Money Talks” forums, NCBA aims to make banking both personal and purposeful.