Taager, an Egyptian e-commerce empowerment platform has officially launched in Morocco to democratize access to e-commerce across the MENA region after its Saudi Arabia and the United Arab Emirates expansion.
Founded in 2019 by Mohammed Elhorishy, Ismail Omar, Abdelrahman Sherief and Ahmed Ismail, Taager helps micro-entrepreneurs, digital marketers and content creators with payments, product sourcing, inventory management, logistics and delivery.
Morocco is an attractive market for as one the regions promising digital economies.
Morocco has been actively pursuing the development of its digital economy over the years, implementing multiple strategies such as e-Maroc 2010, Maroc Numeric 2013, and Maroc Numeric 2020 and the Digital Morocco 2030 Strategy launched on September 25, 2024.
“We see Morocco as one of the most dynamic and exciting e-commerce markets in North Africa, with a young, connected population and a rapidly evolving digital ecosystem.
Our goal is to deliver an inclusive e-commerce empowerment platform that enables anyone to start and scale an online business.” says Abdelrahman Sherief, co-founder of Taager.
With its launch in Morocco, Taager is strengthening its regional footprint and driving to become the leading ecommerce empowerment platform for online sellers in the Arab world.
Salma Ammor will serve as Country Manager Morocco of Taager and the firm is now actively hiring for key roles including media buyers, account managers and telesales specialists.
“Our mission is straightforward: to give every Moroccan – regardless of their starting point – the opportunity to build and grow an online business. We aim to offer a reliable, inclusive and high-performance launchpad for a new generation of Moroccan e-commerce entrepreneurs. Taager will not have local operations in Morocco for now; our presence will be focused on staying close to our community of Moroccan sellers, while operational activities are managed in countries Taager is currently active in within the MENA region” explains Salma Ammor.