Samsung Electronics said on Monday it remained the world’s top soundbar brand for a 12th consecutive year, underscoring its dominance in home entertainment alongside two decades of leadership in global television sales.
Citing data from Futuresource Consulting, Samsung said it captured 21.5% of global soundbar revenue and 19.7% of unit shipments in 2025, extending a streak that began in 2014.
The company attributed its performance to demand for premium audio products that integrate closely with televisions, offering features such as immersive surround sound and synchronized audio output.
Samsung said it plans to expand its audio portfolio in 2026 with new models, including a flagship HW-Q990H soundbar, an all-in-one HW-QS90H model, and new Wi-Fi speakers developed with the Bouroullec brothers.
“At Samsung, we take special pride in our soundbar brand as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, executive vice president of the company’s visual display business.
The announcement comes as global electronics makers compete to capture rising consumer spending on home entertainment systems, driven in part by demand for cinema-like experiences at home.
Samsung did not disclose revenue from its soundbar business or provide a forecast for 2026.