TryMassive AI has launched in Kenya with a platform aimed at helping restaurants, salons, pharmacies, retailers and other small businesses gain visibility in Google Search and Maps as consumers increasingly turn to online and AI-powered tools to find local services.
Founded by software developer Segun Olaiya, TryMassive AI is targeting a problem faced by businesses that depend on customers within a relatively small geographic area: being open for business does not necessarily mean being visible when potential customers search nearby.
A consumer looking for a restaurant, pharmacy or salon may see only a small number of businesses prominently displayed on Google Maps. TryMassive AI is designed to help businesses improve their position in those results through profile optimization, local search tracking, review management and competitor analysis.
The company is also extending its focus beyond Google by building tools intended to make business information easier for artificial-intelligence systems and voice assistants to interpret when consumers ask for local recommendations which has become a new battleground for small businesses as AI assistants become increasingly popular intermediaries and search tools.
TryMassive AI’s software starts with a local visibility scan, mapping where a business appears for searches conducted across its surrounding area. It identifies competitors ranking higher and highlights gaps in the business’s online presence.
The company then works on the business’s Google Business Profile, including categories, operating hours, services, contact information and photographs. It also provides ongoing management, including posts, service updates and responses to customer reviews.
The platform tracks changes in local rankings over time and provides businesses with reports covering measures such as calls, direction requests and search visibility.
TryMassive AI says it is designed as a managed service, allowing business owners to use the platform without having to run their own search-engine-optimization campaigns.
“Your local reputation is your most valuable asset,” Olaiya said. “If you run a great business in Kenya, you deserve to be the first option people see when they search on their phones.”
The company’s initial focus is on sectors where proximity can directly influence purchasing decisions, including restaurants and cafes, beauty businesses, pharmacies, clinics, retail outlets and home-service providers.
For these businesses, the economics of local search can be significant. A customer searching for “restaurant near me” or “pharmacy open now” is typically closer to a purchasing decision than someone conducting a general search about a product or service.
TryMassive AI is entering a market that includes established search-marketing agencies and software providers, but is positioning itself around an automated, managed approach targeted at small and medium-sized businesses.
Olaiya has previously worked as a software developer for companies including MailerLite, Xtremepush and SOCi and his experience is key in helping businesses in Kenya to bolster their visitbilty through a free local-search visibility audit via TryMassive.AI. TryMassive aims to provide Google Business Profile optimization, map-rank tracking, review management, keyword research, competitor analysis and services aimed at improving visibility in AI-powered search. The company plans to expand its local-search offering across Africa.