KRA has been promoting a Twitter thread breaking down the Digital Service Tax (DST) by a Twitter user called Ndegwa Power to help more Kenyans understand it.
Twitter now allows you to promote other people’s tweets. It’s an interesting feature and is mainly useful in terms of PR and brand promotion. If you’re looking for brand exposure, you can promote a tweet from a celebrity or ambassador who is tweeting about your product or brand.
You’re likely to receive high engagement if the content or celebrity is relevant. To access this feature, however, you will need written permission from the person that you wish to re-tweet.
Considering that DST involves both law and digital media, promoting a lawyer on a social media channel seemed fitting.
Thread: Let's break down the Digital Services Tax (DST).
— Ndegwa Power (@ndegwapower) January 5, 2021
So, which digital services will be subject to the DST. Screenshot of the services listed in the regulations below: pic.twitter.com/aNN67k4diq
— Ndegwa Power (@ndegwapower) January 5, 2021
The definition of a digital market place is quite problematic by requiring the presence of buyers and sellers. It effectively excludes most of the freely accessible digital services & even if they monetize user data, DST only applies if they are within that definition.
— Ndegwa Power (@ndegwapower) January 5, 2021