CEO Weekends: Nigeria’s Yada.ng Appoints Nelson Sombodi As New Brand Ambassador

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yadaNigeria’s first online community for students by students, Yada, Hebrew for learning and sharing has appointed Nelson Sombodi as its ambassador in a move that will see it become the preferred platform for students in Nigeria.

Yada covers news and events relevant to Nigerian youth and students within and outside their campuses and allows students to sign and post pictures and articles and take part in forums online.

Sombodi is an events manager, editor, publicist and a successful entrepreneur. The co-founder of E-101 Magazine, a youth entertainment and lifestyle magazine said  he was honoured on the appointment.

‘I fell in love with the name, the brand, and concept of creating an interactive platform that is controlled and managed by the users, who are students from Nigerian campuses. Even though an enormous task and responsibilities are before me, I felt honoured as the first Yada Ambassador from the South,’ he said in a statement.

His appointment as brand ambassador for Yada.ng was made official August 1, 2013.

Yada.ng is run by Ringier Media Nigeria, a part of  the 1833 founded Ringier International, a Swiss multinational integrated media company.

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba