Twitter has bought MoPub, a mobile-focused advertising exchange to upgraded its mobile advertising capacities
MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising in a single product.
The social networking company said that it will continue to invest in and improve MoPub’s core business and added that there is a key opportunity to extend many types of native advertising across the mobile ecosystem through the MoPub exchange.
The microblogging platform also plans to use MoPub’s technology to build real-time bidding into the ads platform so advertisers can more easily automate and scale their buys.
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