Rocket Internet’s Carmido Rebrands to Carmudi | Launches Globally

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Rocket Internet’s Marc Samwer has announced the launch of online vehicle marketplace Carmudi globally. Carmidu was previously known launched in Nigeria as Carmido earlier this year.

The free classifieds portal was also operational in Mexico, Pakistan, Bangladesh and Myanmar under different names and was targeting almost 700 million people in all countries. It has now been unveiled for the global market with expected country launches in the few months to come.

Marc announced the news at TechCrunch Disrupt in Berlin showing Rocket’s focus on the emerging market classifieds space and taking on the global vehicle classified’s market.

Carmudi enables customers to easily find or sell their car, motorcycle or commercial vehicle online. At the same time, vehicle dealers and agents get a trusted online presence through a personalized webpage. Carmudi promises professional photos, updated listings, detailed descriptions, reports and rankings for 100% of its vehicles in each market.Carmidu was known as Ubiauto in Latin America and Motors in Asia.

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba