Morocco’s Inwi, a mobile telecoms company has partnered with Gemaltor a digital security firm to delpoy Facebook for every phone to its over 12 million subscribers.
Using Gemalto’s LinqUs Facebook-for-SIM mobile application users will have access to all Facebook’s core functions and services such as friend requests, status updates, notifications and news feed, via a user-friendly interface on the handset. No data subscription is required and, with the addition of Facebook Messenger, people can now directly chat with their friends or send private messages anytime and anywhere.
According to Inwi’s CEO Frédéric Debord, “Inwi’s business philosophy is to deliver truly innovative services within easy reach to enhance our customers’ experience,” said . With Gemalto’s LinqUs Facebook for SIM application we can further build on this strategy, bridge the gap for users with all types of mobile phone and respond to Morocco’s growing love affair with social media.”
“Innovation is deeply embedded in inwi’s DNA, and reflected not just in the company’s commercial success, but also a string of industry awards,” said Thierry Mesnard, Senior Vice President of Telecommunications at Gemalto Africa. “Gemalto is fully committed to providing services that harness the power of social networking, and helping inwi realize its bold vision for the future of mobile services in Morocco.”
