Uber Safari, a new product category offering tailored safari experiences has been launched in Nairobi National Park after a successful trial run in South Africa by Uber, the US cab hailing and delivery firm.
Uber Safari will allow local tour operators and fleet partners to add their services to the Uber app and earn from the platform. The service was launched in Kenya as part of the celebration of Uber’s 10-year anniversary in Kenya promising seamless, on-demand access to Nairobi National Park, the world’s only national park located within a capital city.
How it Works
With Uber Safari, riders can choose between two unique offerings: a Day Safari or a Night Safari, both through Nairobi National Park. Using Uber Reserve, riders can pre-book their adventure directly in the app, then be picked up in a fully licensed, safari-ready Land Cruiser operated by licensed tour companies.
Each trip includes a licensed guide and a three-hour wildlife experience, seamlessly connecting the city to the wild. The service is delivered in partnership with the Ministry of Tourism, Kenya Wildlife Services, Tourism Regulatory Authority and trusted local fleet partners, ensuring that every journey is safe, reliable, and rooted in Kenya’s commitment to sustainable tourism.
Supporting Local Tour Operators
Since launching in Kenya, Uber has become a powerful economic enabler, contributing KSh 14.1 billion to the economy in 2023 alone and helping drivers earn 37 percent more than their next best alternative. The launch of Uber Safari comes at a time when tourism continues to be a key driver of Kenya’s economy, contributing 10.4 percent of GDP and 5.5 percent of formal employment. In 2023, the Uber app facilitated KSh 2.7 billion in additional value for Kenya’s tourism industry, supporting millions of tourist journeys.