A new mobile marketplace has launched in Kenya, aiming to bridge the gap between urban youth and the informal labor market.
The platform, known as Tich App, has officially entered the market with a mobile-first strategy designed to streamline how young people access gig work and short-term employment.
By providing a digital hub for on-demand jobs, the startup seeks to formalize a sector often defined by its lack of transparency.
Beyond simply listing vacancies, the app introduces critical structural safeguards, including basic worker protections, referral systems to build professional credibility, and guidance on simple contract terms.
In addition to providing immediate work, the developers believe that centralizing these opportunities will help Kenyan youth diversify their skill sets and expand their professional networks.
Consequently, the platform is expected to increase long-term earning potential for its users.
To ensure a controlled and effective rollout, Tich will move into a pilot phase in Nairobi and Mombasa over the next 30–60 days.
This initial launch is being bolstered by FasterCapital’s EquityPilot program, an initiative that provides the startup with essential execution coaching, market guidance, and vital ecosystem connections.
The app’s performance during this period will be closely monitored through specific metrics, including job placement rates, user retention, and employer satisfaction, all of which will inform future scaling efforts.
Regarding the partnership, Hesham Zreik, Founder and CEO of FasterCapital, stated: “We’re excited to support Tich through EquityPilot. Our team will focus on execution milestones and connecting the startup with the right ecosystem stakeholders.”
The leadership behind the app brings a strategic blend of local expertise, consisting of a team from Sunami Marketing Services and a local tech hub.
As a result, the venture combines digital product knowledge with a deep understanding of community engagement within Kenya’s specific urban markets.
By leveraging this combined experience in marketing and technology, Tich App hopes to create a sustainable pipeline for youth employment across the country’s major cities.