Microsoft has launched Microsoft Frontier Company, a new AI engineering and enterprise transformation business designed to help organizations build and scale artificial intelligence systems across their operations.
The company said it will invest $2.5 billion into the initiative and deploy 6,000 engineers and industry specialists to work directly with customers. The teams will help businesses co-design, deploy and continuously improve AI systems with a focus on delivering measurable outcomes and return on investment.
Unlike a traditional product launch, Microsoft Frontier Company is being positioned as an operating business that combines AI engineering expertise, industry knowledge and change management capabilities. The goal is to help organizations integrate AI into core business processes while refining systems over time.
Microsoft said the initiative will also focus on protecting customer data and intellectual property, emphasizing that a company’s proprietary information and competitive advantages will remain under its control.
The company added that customers will be able to use a range of AI models, including systems from OpenAI, Anthropic, Microsoft AI, open-source models and industry-specific models, rather than being tied to a single provider.
Rodrigo Kede Lima will lead Microsoft Frontier Company as president. Microsoft said early work with customers including London Stock Exchange Group, Land O’Lakes, Unilever and Novo Nordisk has already shown measurable results.