There are 4.5 billion people at the base of the economic pyramid (BOP) in 92 developing countries and emerging markets and they form a significant market for consumer goods including health products worth $5 trillion (measured in 2005 purchasing power parity (PPP) dollars). Health products and services alone account for approximately $243 billion globally. The BOP in East Africa dominate spending on medical goods and services in Sub-Saharan Africa (SSA) with an annual spend of $5.9 billion – almost six times as much as West Africa ($1.1 billion) . Read more here…
Promote your product, event, press release, or launch a report to a highly engaged tech and business audience. You can also take over our homepage for premium visibility and sponsor our monthly #TechNight events and podcasts and annual StartupEast Conference & Awards to maximize brand exposure.
Beyond reach and visibility, we have over ten years of experience in SEO-driven digital publishing and we are the best in the SEO market at helping brands grow organic visibility through high-quality editorial backlinks and strategic content placement. We are here to help you improve your search rankings and long-term discoverability. We also help improve AI discoverability, ensuring your brand is more visible across emerging AI-powered search and recommendation systems.
Your campaign will also be extended across
TechMoran,
BusinessTech.co.ke, and
AfricanWomenNetwork.net,
including their newsletters, giving you wider reach and engagement across East Africa’s leading digital audiences. Be part of the region’s biggest tech and business platforms monthly, quarterly, and annually.
There are 4.5 billion people at the base of the economic pyramid (BOP) in 92 developing countries and emerging markets and they form a significant market for consumer goods including health products worth $5 trillion (measured in 2005 purchasing power parity (PPP) dollars). Health products and services alone account for approximately $243 billion globally. The BOP in East Africa dominate spending on medical goods and services in Sub-Saharan Africa (SSA) with an annual spend of $5.9 billion – almost six times as much as West Africa ($1.1 billion) . Read more here…