Microsoft introduces Lumia 540 Dual SIM

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 540_DualSIM_Marketing_02Microsoft has unveiled its Lumia 540 Dual SIM, running Windows Phone 8.1 and boasting a 5-inch HD display and crafted design details. With a front-facing 5 megapixel camera, the new Lumia 540 Dual SIM is capable of upgrading to Windows 10 when the service becomes available later this year and will be available in India, the Middle East and Africa and Asia Pacific, starting at just $149.

The Lumia 540 Dual SIM features quality-crafted hardware including a removable, durable back cover with a luminous, layered design3 and a generous 5-inch HD display for enjoying apps, photos, videos and the personalizable home screen.

The phone also comes with up to 30 GB of free cloud storage via OneDrive mean people have the productivity tools to achieve more, anywhere. Smart Dual SIM allows people to assign unique profiles to their SIM cards, such as “work” or “family,” to help them better manage daily communication.

540_DualSIM_Marketing_03

The Lumia 540 Dual SIM is powered by a Qualcomm® Snapdragon™ processor featuring a quad-core CPU running at 1.2 GHz, 1 GB of RAM, and 8 GB of mass memory. The device will start rolling out in India, the Middle East and Africa, Asia Pacific, and Italy beginning in early May 2015.

Pricing for the Lumia 540 Dual SIM starts at $149. It will be available in four colors: cyan, orange, white and black.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba