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Bolt Plus’s KSh 280 Subscription Faces a Bigger Hurdle Than Loyalty

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Bolt Plus’s KSh 280 Subscription Faces a Bigger Hurdle Than Loyalty

Bolt wants Kenyan customers to pay an extra monthly fee fo Ksh 280 for cheaper rides, free delivery and priority service. But as the ride-hailing company launches Bolt Plus, its challenge is not simply persuading passengers that a subscription can save them money. It must also convince them that...