Thursday, June 30, 2022
Thursday, June 30, 2022
Home Business JUMIA & KONGA Announce Merger to Revolutionize e-Commerce in Nigeria

JUMIA & KONGA Announce Merger to Revolutionize e-Commerce in Nigeria

by Ifeanyi Abraham
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A move that is set to revolutionize the face of e-Commerce and tech in Nigeria generally, JUMIA Nigeria and Konga, two of the biggest e-Commerce platforms in Nigeria have announced that in a bid to centralize and maximize resources, they are joining forces in Nigeria.

Both ventures had recent big investments from J.P Morgan and Summit Brothers from JUMIA, and Naspers for Konga which strongly strengthened them, but with this new move, they are poised to change the face of e-Commerce in Nigeria forever. In a recent article on TechMoran, I talked about how both brands were helping push e-Commerce in Nigeria via their online marketing.

According to the exclusive information obtained by Tech Moran, Sim Shagaya will be named CEO, while the duo of Raphael Afaedor and Tunde Kehinde will remain within the framework in very key and strategic capacities.

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The companies will not only gain from economies of scale, but also from pooling together of data obtained, sharing logistics networks, diversifying business units, etc.

No decision has been made concerning staff.

You can find the information on their Facebook pages

JUMIA NIGERIA: http://www.facebook.com/JumiaNigeria

KONGA: http://www.facebook.com/ShopKonga

We will be writing about what both firms stand to gain and lose from such a venture in a series called “African Tech Wishlist”

By the way, today is April 1, and we will like to wish you a lovely April Fool’s day ;)… if only this could happen 😉

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