The online store will enable their clients to order custom designed footwear and t-shirts online directly or from their stockists.
Known for ENZI shoes, the fashion brand uses locally available grade of Ethiopian cow, sheep and goat leather to make shoes in a move that aims to change the perceptions of the African continent by use of design and creativity plus ethics for sustainability.
ENZI uses the finest, ethically sourced materials from Africa and their products are manufactured in their factory in Ethiopia. Their online store will have this footwear brand and a portion of ENZI’s profits will be distributed to the factory workers in Ethiopia who produce the shoes.
According to the founders, “ENZI will strive to meet or exceed international standards for fair trade and environmental responsibility and will also aim to support indigenous community out reach programs where possible.”
At the moment, the online store has Black women’s V-neck with kanga gradient at $30.00, White women’s V-neck with kanga gradient at the same price, ENZI Tee – “Ethiopia” and Kenya at $30.00 each.
Enzi Footwear is incubated at the Nairobi-based GrowthHub, a startup incubator which offers office space, capital funding, entrepreneur networking, advise and mentorship and other key resources to grow start-ups into a successful business.