Orange Kenya reports that it has the cheapest prepaid product among the country’s four mobile operators.
Research ICT Africa, in a study, custom-built by the Organisation of Economic Co-operation and Development (OECD) shows that in the second quarter of 2013, the company’s retail basket was KSh 242.00
The study evaluated Orange’s four flagship prepaid tariffs including Holla, Pay As You Go (PAYG), Usinyamaze and Tujuane. Airtel Kenya took the second place with a price basket of KSh 290.64. at position three was yuKenya with KSh 313.01 while Safaricom, the industry’s dominant operator, has the most expensive price basket at KSh 363.60.
In 2012, Orange unveiled the Holla tariff, a 24-hour daily bundled tariff targeting the youth. It is rechargeable via a daily KSh 10 subscription. The tariff allows Orange pre-paid customers to enjoy free on-net calls, free on-net SMSs, 20 free off-net SMSs and 10 free MB of mobile data daily at all times. It also allows free and complete access to social networking site, Facebook and Wikipedia.
Since the beginning of this year, Orange has refurbished its data and voice offerings through the launch of a new flag ship voice tariff and Internet on Mobile bonus offers. It launched the Tujuane tariff which is based on cheaper mobile calling and SMS rates; subscribers make on-net calls at KSh2 per minute and off net calls at KSh3 per minute as well as send SMSs across all networks at KSh1.
“On our network, a call from an Orange mobile line to an Orange fixed line is an on-net call charged at KSh. 2 per minute. In a price sensitive market, many users hesitate to make a call from their mobile number to a fixed line, when the need arises. This is just one example of the value that we believe our subscribers will experience better with this new, attractive permanent tariff,” says company CEO Mickael Ghossein.