Rocket Internet’s Jumia Goes Mobile | Launches Android App For Africa


Jumia Mobile App_02_smRocket Internet’s Africa online shopping destination JUMIA, has launched its Android App in Nigeria, Morocco, Ivory Coast and Kenya in a bid to enforce m-commerce in Africa.

With their new app, JUMIA adds that the selection of 50.000 products will be just a few clicks away and will make online shopping easier and totally flexible.

With internationally known brands and product assortments, the app offers fast and intuitive navigation, simple, flexible and secure online payment and push notifications for exclusive updates on new arrivals and special sales.


With over 650,000 mobile phone subscribers across the continent, m-commerce is exploding in Africa – the number of users who access the internet via their phones is growing rapidly and leapfrogging the traditional desktop users in Africa.

According to Jeremy Hodara, co-CEO Africa Internet Holding, “For JUMIA it’s immensely important to also offer a mobile solution to our customers. M-commerce is not just an additional channel, but might be the entry point to gaining many more customers in a market where landlines are not always 100% stable. The smartphone penetration rate in sub Saharan Africa has increased immensely over the last years and will continue do so. JUMIA seizes this enormous opportunity with the best m-commerce solution on the market.”

True to Hodara’s word, statistics gathered by the Nigerian Communication Commission show Nigeria has over 120,000,000 mobile subscribers (78% of population) and over 48,000,000 smart phone users. Kenya has over 29 million mobile subscribers, 69% of population, Ivory Coast (18 million, 75% of population) and Morocco (38.3 million mobile subscribers, 120% – more subscribers than people living in the country).

However, it is not just about smartphone penetration,, Nigeria is said to be among the ten fastest growing economies worldwide, according to The Economist. The World Bank predicts that Sub-Saharan marketplaces will expand by 5.1% in 2014 and by 5.2% in 2015.

Sacha Poignonnec, co-CEO Africa Internet Holding: „In the time of just one year since its inception, JUMIA has excelled at offering its customers a wide collection of high-quality products. JUMIA greatly facilitated online shipping in Africa. We strive to push retail on the whole continent, and the addition of an m-commerce solution is yet another way of making it more convenient for our customers.”