Nokia Wants to Capture Imaging Experience to Kick Out Competition

During the launch of its newest range of Lumia phones, 625 and 925 for the South African market, Nokia has unveiled that it is working to improve imaging capabilities to its range of phones.

Almost two years ago, when Nokia launched the 808 PureView, the world thought that the imaging experience would remain on the Symbian range. But with the recent launch of the Lumia 1020, the company has made it clear that it is serious about imaging.

Features such as multi frame capture and selection of different parts of a photo frame and being able to share it through social media without losing quality is setting apart the Lumia range from other brands.

“We are not only thinking of imaging alone,” Ifi Majid, Nokia’s Head of Global Sell-in and Smart Devices said during a showcase in Johannesburg this week. “There are big possibilities to merge, imaging, location and social platforms for a more richer experience.”

Majid showcased the flagship model of the Lumia range, 1020 and explained how imaging has become the core for the 41 MegaPixel PureView phone.

There has been a lot of talk of the superior performance of the Lumia 1020 globally. Although the release date for the phone in Africa has not been made public, the phone is attracting positive reviews across the continent.

The company itself has concluded a competition dubbed Nokia Imaging Hackathon which saw over 1000 developers create imaging apps for the Nokia Lumia 1020.