Launched February last year, Barclays Pingit has received additional features: ‘mobile checkout’ and ‘buy it’ in a move that will make it easy for users to pay for goods anywhere using their mobile phones.
The mobile check out is a payment feature for quick and easy purchases from a mobile web or app checkout page while ‘buy it’ enables consumers to purchase advertised goods and services immediately.
Barclays said ‘mobile checkout’ is optimised for a mobile experience, with just a few clicks for one to make an instant settlement via a ‘Pay with Barclays Pingit’ button. Mobile checkout eradicates the need for the entry of long or large amounts of personal details, which can be challenging and time consuming on small handsets.
According to Mike Walters, Head of UK Corporate Payments at Barclays, “For mobile enabled businesses, this is a great way to increase sales conversion by reducing payment input errors and increased consumer assurance at checkout. For new players to the market, it is an easy, low risk way to enter into mobile commerce.”
Using buy it, Barclays Pingit, consumers can buy products direct from an advert and other marketing collateral by scanning a Quick Response (QR) code.
‘Mobile checkout’ and ‘buy it’, can also play a significant role in increasing sales by improving the mobile customer experience, encouraging customers to complete their sale transaction.
Research by Harris Interactive has shown that while 68% of mobile and tablet owners have tried to make a purchase on a mobile or tablet, as many as two-thirds of those have abandoned the purchase due to issues with the payment platform. Many of the payment solutions in the market today have not been optimised for an m-commerce environment. Barclays Pingit new features are expected to fill that gap. Let us know what you think?