The DVLUP is not new. It has been on pilot in the US and Canada since November 2012. This new phase will however, focus more on mobile, tablet and desktop platforms to the global marketplace. It will allow developers to create, book and manage their own application promotion and marketing campaigns. DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications. Developers can then promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.
According to Chanse Arrington, Global Head of Developer Business Tools at Nokia, “Nokia’s DVLUP program puts developers in the driver’s seat – providing them with a clear path to get their app featured in app discovery and marketing channels. By leveraging elements of gamification, developers earn points as they improve their app, empowering them to promote their app in marketing, advertising and merchandizing channels like the Windows Phone Store. This creates a more transparent and fair app ecosystem, where developers are in control of their own success.”
The free to join DVLUP is starting today in Kenya, Egypt, Australia, Canada, China, Finland, France, Germany, India, Indonesia, Italy, Poland, United Kingdom, the United States and Vietnam.