Revlon, a global leader in cosmetics has partnered with Moving Tactics to roll out additional in-store digital signage at its outlets in Edgars and Woolworths in South Africa.
The cosmetics company has effectively been using brand communication and strong in-store digital media to drive their brand awareness and positive sales performance.
“Our experience with digital signage proved to us that in-store digital media really works to create and increase brand and product awareness amongst our customers, and we could see a direct correlation between products advertised through this medium and our sales turnover. We also felt that the glamour, excitement and innovation that Revlon is known for, was reflected through the use of this high quality, sleek and stylish technology in our outlets.” said Nikki Fletcher, Merchandising Manger at RevlonMoving Tactics has worked with Revlon to implement a digital signage network, which incorporates two 40-inch Samsung screens in six Edgars stores, having more to follow by the end of this year.Revlon’s latest move into Woolworths’ stores has Moving Tactics installing 11 screens in Revlon’s branded cosmetics areas. Four stores have two Samsung 46-inch screens side-by-side, with one store displaying a three-screen side-by-side installation.
Moving Tactics, who has the sole rights to the internationally acclaimed real-time visual communications software, X2O Media, within Africa, will be using this innovative digital media platform to operate and manage Revlon’s content throughout their network.Research conducted by FGI last year on Edgars’ digital signage system show that 41 percent of shoppers are influenced to purchase something in-store, based on the advertising on in-store digital screens. This purchasing has led to a 70 percent increase in sales in those stores taking up digital signage.Kevin Bierman, head of digital signage solutions at Moving Tactics SA, said: “Clients are always impressed with the impact effective digital signage has on their sales figures and once this effect is seen, retailers are keen to continue rolling-out their digital media platforms within their stores to not only benefit their brands, but also the experience offered to their customers.”