Home Telcos CEO Weekends: Nedjma, Algeria’s Fastest-growing Telco Rebrands To Ooredoo

CEO Weekends: Nedjma, Algeria’s Fastest-growing Telco Rebrands To Ooredoo

by Stella Kabura
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In a bid to enhance performance and to roll out a global brand, Nedjma, a telecommunications in Algeria and in North Africa has rebranded as Ooredoo, its parent company in Qatar.

“This is a proud moment for the whole Ooredoo family, as another operation takes on the mantle of our new brand,” Ooredoo Chairmam Sheikh Abdullah Bin Mohammed Bin Saud Al Thani said during the launch in Algiers, noting that Algeria has proven to be one of the most successful markets, fuelled by its powerful connection with customers and our strong focus on human growth.

The launch came after the rebranding of the Qatar based company Ooredoo, rebranding from Otel in February this year 2013, besides signing up a football hero Lionel Messi as the global brand ambassador to support the initiative. Continuing with its strategy to introduce a global brand, Ooredoo is yet to rename 14 of its telecommunications brands across Asia, Middle East and parts of North Africa.

Apart from having a 25 per cent stake in Asia Mobile Holdings, Ooredoo currently owns telcos in countries including Tunisia, Pakistan, Indonesia, Oman, Saudi Arabia, Kuwait, Iraq and the Maldives.

To attract more liquidity to its shares, the company may soon list on the London Stock Exchange to attract more liquidity to its shares, even as other Ooredoo subsidiaries like Indosat, the second largest telecommunication operator in Indonasia receive awards for their services. For instance, Indosat’s money scheme Dompetku was awarded the “Best Mobile Money Deployment in Asia” in November 2013 at the Mobile Global Awards for its fast deployment of the life enriching Indonesian service, efficiency and unique model of deployment topped with the wide range of banking and finance offers offered by the service.

While Ooredoo’s company’s headquarters and all its stores in Algeria have already rebranded, the Algerian Telco Nedjama which began operations nine years ago becoming the country’s second largest telecommunications provider, will for now continue to use both the Nedjma and Ooredoo logos during the transition process till next year.

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