Safaricom’s Mpesa is still seated on the driver’s seat in terms of money transfer. The Mobile Money transfer service has received yet another global accolade at the 6th Mobile Money Global Awards held in Dubai, UAE.
Getting a new name, ‘Best Operator-Led Mobile Money service’, Mpesa outshined even the services from developed countries, the likes of UAE, Qatar and the USA. The name was given in recognition of the success that Mpesa has had in the emerging markets and its potential to transforming lives.
“This award is an endorsement of the role that M-PESA continues to play in the advancement of the financial inclusion agenda in Kenya and we remain firm in our commitment that we will continue to introduce innovative financial tools for our customers,” said Safaricom’s General Manager of Financial Services, Betty Mwangi-Thuo.
Since it begun in 2007, Mpesa service has evolved from being a money transfer service to a payment platform with a customer base of more than 18 million subscribers. Through its Lipa na M-PESA service, Safaricom is championing a cash lite economy in Kenya which is in tandem with the government’s plans to launch a cashless payment system in April next year.
The iconic mobile transfer service has won several global awards since its launch including: Best Mobile Money transfer services in the Global Mobile Awards, Achievement in Financial Inclusion award, GSMA Best Mobile Money Transfer Service, Mobile Content Award, Best Mobile Money Transfer Service and four times GSMA Award among others.