Sony’s move to unveil “cloud-based TV service” that entails a package of live television channels, on-demand TV episodes and digital video recorder capabilities is underway and will roll out later this year.
The television bundle will be transmitted through an existing internet connection and will give new options to consumers who currently have only one or two choices for a monthly TV subscription, where a consumer can buy broadband from an existing provider then choose from any number of virtual cable providers, Sony being one of them.
The service will be set to move seamlessly from smart phone screens to big screen TVs. The step by the company is significant since other companies have tried pulling that before only to fail. The company will however need a couple of deals with cable channel owners to make the service viable.
Sony seems promising on the new service and will give the industry a completely new face which starts with a new term “cloud based TV service” from the usual “virtual MSO” (multiple-system operator).