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ASUS Celebrates In Search of Incredible Brand Spirit at CES 2014

by Caroline Vutagwa
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ASUS chairman Jonney Shih today celebrated the company’s ‘In Search of Incredible brand spirit’ to show how ASUS weaves technology. The first of these ground-breaking innovations is ZenFone, a range of 4 to 6-inch Smartphone’s that embodies the ASUS.

Shih also revealed the Transformer Book Duet (TD 300), the world’s first quad-mode dual-operating-system (OS) laptop and tablet in one; and PadFone mini, a 4-inch smartphone that transforms into a 7-inch tablet.

Jonney Shih said: “ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We’re always in search of incredible ideas and experiences – and we aspire to deliver the incredible in everything we do.”

Intel President Renee James said: “We are thrilled to help Asus unveil its newest array of Intel-powered 2-in-1with dual OS and mobile device designs.  Our collaboration dates back to motherboards and has evolved to span PCs, 2-in-1 devices, tablets, phablets and more. The new Transformer Book Duet, PadFone mini and the ZenFone series further extend our history of bringing exciting computing experiences to market.”

ZenFone and PadFone Mini


PadFone Mini

PadFone Mini


ZenFone, is the new flagship Smartphone from ASUS, has screen sizes that range from 4 to 6-inch and available in an array of striking colors.


ZenFone - 4

ZenFone – 4


ZenFone 4 has a gorgeous 4-inch display and a powerful dual-core 1.2GHz Intel(r) Atom(tm) Z2520 processor with Intel Hyper-Threading Technology that delivers two threads per core.

ZenFone - 5

ZenFone – 5

ZenFone 5 has a spacious 5-inch IPS panel that delivers superb high-definition (HD) 1280 x 720-pixel resolution – and in a stunning design that tapers to just 5.5mm at its thinnest edge. It sports an Intel Atom Z2580 processor running at 2GHz.

ZenFone - 6

ZenFone – 6


Powered by an Intel Atom Z2580 processor running at 2GHz, the ZenFone 6 also offers an HD display that measures a fantastic six inches across the diagonal.


All ZenFone models offer an incredible experience through incredible connectivity – and so too does the brand-new PadFone mini. The latest addition to the hugely popular ASUS PadFone family, PadFone mini is a beautiful 4-inch Smartphone that docks seamlessly with 7-inch tablet that comfortably fits one hand.



Transformer Book Duet


The Transformer Book Duet (TD 300) ASUS is the world’s first quad-mode laptop and tablet convertible, with Instant Switch technology that allows users to switch between Windows and Android in either laptop or tablet modes in just four seconds – and with just a single push of a button or a virtual key on the tablet.


With a powerful Intel Core(tm) processor, Transformer Book Duet runs up to twice as fast as existing tablets with ARM(r) processors. With ASUS SonicMaster technology built in and dual speakers on both sides of the tablet, Transformer Book Duet delivers incredible audio.


Transformer Book Duet is also an extremely capable Windows laptop, with a 13-inch Full HD touchscreen that’s just perfect for navigating Windows 8.1.


The pricing will be confirmed on a later date; however product will be available by the second quarter of 2014.

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