">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Thursday, January 21, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Tech

The role of the Value Added Reseller (VAR) in Africa’s growing ICT market.

Brian Wafula by Brian Wafula
7 years ago
in Tech
6 min read
0

270806_177379165754464_448485452_nBy Akin Ande,  CEO at Chert System Solutions Nigeria

Even someone outside of the ICT market can see that Africa’s ICT market is growing at a phenomenal rate. This growth is predicted to continue for at least the next 5-10 years, as more multinationals invest and setup operations in Africa. However, the lack of enough visibly strong, credible and experienced VARs across Africa will mean that a large chunk of the IT spend will go to European and US multinational VARs, who will then export into Africa.

In the IT industry, a VAR (value-added reseller) is a company that has the skills and expertise to combine different IT components to build complete IT solution for their clients. So, when presented with a specific IT problem, a VAR might look at products from different vendors and combine them to create the best solution. For example, a computer chip, printer, hard drive, monitor and graphics software from different vendors, could be combined and packaged to create a computer-aided design system. Or another example could be to combine a barcode scanner, receipt printer and computer to build an ePOS (Electronic Point Of Sale) solution.
946607_173804812778566_525111880_nThe more strong VARs that are created across Africa, the more sophisticated the IT channels will become. This is will result in the more significant and substantial IT expenditures staying in Africa as we create trustworthy and valuable service.

To achieve this I believe as VARs, we need to focus on the following:

Understanding our client’s needs, rather than just selling them a product. This will mean Asking our clients relevant questing like “what do you need that product for?” or “why do you want that particular product?”

READ  MallforAfrica & DHL partner to further cross-border e-commerce

Focus more on adding value to our client’s solution rather than focussing just on price.

Focus on developing our product knowledge by investing in staff training and attending vendor training.

Related posts

kplc

Kenya Power Rolls Out A Smart Metering Project Across The Country

January 21, 2021
0
123movies

4 Best Free Movie Streaming Sites In Kenya

January 21, 2021
0

Sophos Named Common Vulnerability and Exposure Numbering Authority 

January 20, 2021
0

Your Ultimate SEO Audit Checklist for 2021

January 20, 2021
0

The stronger African VARs are, the more we will create local skills, create jobs, improve our local economy and YES make more profits which can stay within Africa.

That is why as the CEO of Chert System Solutions Nigeria, I am striving to provide our clients with a service rivalling that provided by our competitors in the developed world. We started four years ago in Lagos with $ 3,000 and now we are one of the biggest VARs in Nigeria, with business clients in 8 African counties.

**********

Ande launched Chert Computers in Nigeria in 2010 with just $3,000 and and within 1 year the firm won a$500,000 deal with AirTel/tech Mehindra in 8 countries in Africa. The firm is now one of the leading IT store in Nigeria and is set to launch across sub-Saharan Africa.

Readers 1,237

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Brian Wafula

Brian Wafula

Related Posts

kplc
Tech

Kenya Power Rolls Out A Smart Metering Project Across The Country

January 21, 2021
0
123movies
Tech

4 Best Free Movie Streaming Sites In Kenya

January 21, 2021
0
Tech

Sophos Named Common Vulnerability and Exposure Numbering Authority 

January 20, 2021
0
Hacks & Facts

Your Ultimate SEO Audit Checklist for 2021

January 20, 2021
0
Tech

Safaricom Will Allegedly Allow The National Intelligence To Illegally Forward Your Calls

January 20, 2021
0
Tech

Safaricom Foundation’s Ndoto Zetu Supports 2,000 Students in Six Counties 

January 20, 2021
0
Tech

Tatu City Partners with Konza to Attract Investors to Kenya

January 19, 2021
0
searchengineland.com
Tech

SEO for Beginners: Where to Start and What You Need

January 19, 2021
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

kplc

Kenya Power Rolls Out A Smart Metering Project Across The Country

January 21, 2021

Customer Service Lessons From Leading Brands Including CarGuard’s Trevor Smith

January 21, 2021
123movies

4 Best Free Movie Streaming Sites In Kenya

January 21, 2021

Why Michelle Obama Is Trending On Twitter

January 20, 2021
Cheerful young businessman in round spectacles and formal wear, checks newsfeed on modern smart phone, connected to wireless internet, has happy look as recieves positive news from colleagues

TransUnion partners SA’s financial marketplace, Fincheck, to make the credit application process easier and less frustrating

January 20, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: