Rocket Internet-backed foodpanda and its affiliate hellofood have received another $20 million in funding from a group of investors including Phenomen Ventures in a move to continue its global ambitions and roll out to over 40 markets by the end of Q1.
Today foodpanda has launched in Tanzania and Uganda completing its East African coverage after it launched in Kenya earlier and then Rwanda late last year. It has also expanded its services into Croatia, Bulgaria, Serbia, Slovenia, Kazakhstan and Azerbaijan.
According to Ralf Wenzel, Co-Founder and Global Managing Director foodpanda/hellofood, the firm is currently the most globally prominent online marketplace for food delivery, active and rising in Asia, Europe, Latin America, the Middle East and Africa.
“Having acquired the trust from experienced investors we will be able to continue our growth strategy to become a truly global internet brand. Further to this, we will push our expansion within our existing markets, to gain presence at every corner of every country we are active in. We continue to invest in customer service, creating the most convenient way to order food – no matter where you are,” added Wenzel.
The online marketplace helps restaurants to increase delivery sales through online and mobile platforms and provides them with constantly evolving technology and analytics. Customers can choose their favorite meal online and foodpanda processes the order directly to the restaurant, which delivers the meal to the customer. foodpanda is partners with over 22.000 restaurants worldwide.
Last year, foodpanda expanded into 20 more countries and launched a mobile app for iOS and Android, which is currently one of the leading food delivery apps worldwide after it had secured more than USD 20 million funding from Phenomen Ventures and Investment AB Kinnevik and USD 8 million from iMENA Holdings.