TEAMtalk media, an Ole! Media Group company has acquired boutique digital sports consultancy, FullCircle Sport Online in an expansion move that will see the firm build its network of sports writers and increase its footprint across the local football landscape.
Founded in 2009 by Thapelo Moloantoa, FullCircle Sport Online is a digital consultancy service provider for Free State Stars, Polokwane City and Black Leopards football clubs, as well as Stadium Management South Africa and the Hellenic, Italian and Portuguese (HIP) Alliance. It also handles the websites and social media for sporting professionals such as Itumeleng Khune, Teko Modise and Siphiwe Tshabalala. It also manages online services for South Africans who have made their mark in UK football, such as Mark Fish and Shaun Bartlett (Charlton Athletic), Mabizela (Tottenham Hotspur) and Kagisho Dikgacoi (Fulham and Crystal Palace).
The founder, Thapelo Moloantoa concurs is enthusiastic about the deal.
He says, “Sport is a growing phenomenon not only in South Africa but across the continent. Sporting stars are our equivalent of Hollywood celebrities and are attracting a growing audience that stay in touch with the news on an ongoing basis. Digital makes that happen easier and more readily.”
The integration of FullCircle Sport Online into TEAMtalk Media is part of Ole! Media Group’s focused expansion across South Africa. Providing digital publishing and content syndication services to a number of South African media companies and networks amongst these Supersport, Media24, Times Media Group, MTN and Vodacom, TEAMtalk media also manages one of the largest sports networks in Africa, with more than 80 million page impressions per month. TEAMtalk media is also the official data partner in Africa for the EPL (Barclays Premier League), the PSL and others.
According to Ant Pascoe, General Manager of TEAMtalk Media, “It’s great to have the FullCircle guys on board as this provides both companies with an excellent opportunity to expand skills and services to our clients and for the benefit of the industry as a whole.”
For FullCircle’s existing clientele such as Siphiwe Tshabalala Kaizer Chiefs and Bafana Bafana player, and David Thidiela, Chairman of Black Leopards FC, Free State Stars FC the deal will help them stamp their authority online.