CEO Weekends: South Africa’s e-Mbizo Wants to be the Country’s Free Wi-Fi King

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South Africa’s e-Mbizo Solutions is making great money providing internet access to places that are unreachable through free Wi-Fi.

The firm provides a band width of 250MB a day for just R10 per day unlimited access.

Founded by Thabo Malebadi, his father Joseph Malebadi and Chris Reynolds, the firm’s major aim is to provide affordable Internet services for all over its wireless network build across different townships and rural areas in South Africa.

The network already covers parts of Tembisa, KwaMhlanga, Vezubuhle, Verena, Seabe, Soshanguve, Marapyane, Vaalbank, Siyabuswa,  Kwaggafontein and Moutse. The areas span three provinces — Gauteng, Mpumalanga and Limpopo. They do their own installations

The Wi-Fi network serves about 3 000 users on a daily basis, with a high of 20 000 people using it last month.

His choice of area his has covered is greatly influenced by the high cost of the low quality of service the mobile networks  provide.

“People have expressed dissatisfaction about the manner the networks have exploited these communities, which are predominantly prepaid, therefore presenting a low-risk market opportunity,” says Malebadi.

Users of e-Mbizo’s Wi-Fi network can connect to the free but limited Internet service, which is capped at 250MB/day. They also have the option of a paid service, where R10 vouchers can be purchased granting users access to uncapped Internet for a day.

e-Mbizo provides free Wi-Fi to more than 30 schools in Tembisa, and plans to hook up at least 220 more schools with access to the Internet in Mpumalanga and Limpopo, offering them e-learning materials.

Malebadi says e-Mbizo also works with entrepreneurs on the ground to provide skills development, sales and technical support for customers.

“e-Mbizo has established a partnership with the Ekurhuleni metropolitan municipality’s economic development department that aims to uplift the community and establish sustainable business models from which entrepreneurs can benefit.” 

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