South Africa media giant Naspers has invested an undisclosed amount of funding in Series C into web analytics company SimilarWeb for their global expansion and competitiveness.
In a blog post this evening, SimilarWeb says the funding will help it “grow faster and bring better Global Web Measurement and Competitive Intelligence solutions for the online marketing industry”
The fresh round of funding will help fuel the firm’s global growth and develop its product as the best business tool to understand their competitive positioning in Internet and mobile business.
Naspers has investments across the firms in e-commerce, pay-television & related technologies and print media in over 130 countries including in China and Russia. With the firm’s global experience, SimilarWeb Pro will have the capaicity to take on Alexa and other web analytics softwares to become the “default marketing tool to measure and benchmark web activity across all countries and all platforms.”
Naspers also owns thousands of websites will be the firms biggest client using its SimilarWebPro tools.
TechMoran will update on this story as we get more details. Naspers recently announced a new CEO and also shut down a number of firms to focus on Kalahari in South Africa.