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New Data Collection Technique For Nigeria

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One of the major players in consumer and insight business in Africa, TNS RMS, has unveiled a new data collection method called Computer Aided Telephone Interviewing (CATI).

The Regional Operations Director, Africa and Middle East, Tyson Mckeown said the new approach is focused on driving the electronic digital agenda which has become a new language in today’s market.

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Adeola Tejumola, the Managing Director, TNS RMS,, said: “the adoption of the new approach to gathering data was not intended to abandon existing methods but to complement them, with a view to providing range of options for numerous clients.”

According to him, being a pioneer in market research industry, it was imperative for the organization to key into a strategy that is bound to revolutionize the data collection landscape. He added that the huge penetration of mobile phone users has necessitated clients to adopt a non-conventional approach to data gathering. He, however, disclosed that a total of 26 call centres have been established within the Lagos metropolis.

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Caroline Vutagwa
Caroline Vutagwa
Minding my own business is not enough for me that's why you will always find me minding Africa's Businesses as well as Technology and of course letting you know about it. Talk to me on [email protected]

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