Kuluya Games Launches an SMS In-App Payment Platform|Plus KEKE, a New Game

Kuluya-Team-oThe over $2 million worth Nigerian-based, Spark incubated African gaming company Kuluya Games has launched an SMS payment platform for some of its games, in a move that will see its users buy games and items that come with the games and also easily allow the developers to earn from their games.

According to the Spark’s Jessica Hope to TechMoran, “Users get to buy items and games coming within our games using SMS. Once the user decides to buy an item, the game sends an SMS from the user’s phone. The SMS can cost between 20 Naira to 100 Naira depending on the item.”

The in-app payment platform will be launched across Africa gradually.

“At the moment we are launching this in Nigeria for now. Talks are ongoing to get other mobile VAS aggregators to partner with across Africa,” Hope told TechMoran.

1622215_604098053006991_1370975291_nThe firm says payment by SMS at the moment is still the most convenient way to accept payment on mobile phones in Africa and can help mobile developers monetize their applications. Kuluya has also partnered with Mtech to launch a new game dubbed KEKE and it’s available on Windows Phone and Android stores. The firm is now doing a pilot run for the game.
Last year, the online African gaming company raised a seed stage investment valuing the company at $2 Million. The firm said the funds were to be used to expand its commercial activities. KULUYA allows players to play, make bets, and make money through competitive cash games.