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South Africa’s Decision Inc Launches to Disrupt the Country’s Business Intelligence Services

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CEO Nick Bell
CEO Nick Bell

Business Intelligence is no kid’s play, as majority of firms need to transform raw data into meaningful and useful information to power their decision making.

A new firm dubbed for  Decision Inc has launched in Johannesburg South Africa to do just that, help firm’s understand data and use it to make informed choices or decisions. The firm is a result of a newly-formed merger between three leaders in the Business Intelligence (BI) space: ASYST Intelligence, BusinessIntelligent and the Microsoft division of DigiQuill (a Cyest company) and will be headed by CEO Nick Bell, who founded BusinessIntelligent in 2008.

In a statement Bell, says there was a concerted effort in 2013 to establish a sustainable, efficient and well-organised entity to build on BusinessIntelligent’s recognised value to the market.

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“Leadership at BusinessIntelligent embarked on a journey to identify similar-minded companies that could provide clients with a technology and business experienced partner to assist in improving decision making processes and requirements.”

To start the firm, Cyest Corporation had to sell its division, DigiQuill Productivity, a Microsoft Partner, to Decision Inc and as well BusinessIntelligent was sold to Decision Inc making the two equal partners in the new venture. ASYST Intelligence then joined them as third partner also on equal terms.

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“The merger means that the company has 70 highly skilled staff and over 200 clients, making it one of the few companies in South Africa that can offer assistance to any business, irrespective of the level of their requirements. Not only do we have a pool of skilled business and process analysts, but we have experienced technical consultants competent in building and supporting market-leading BI platforms and tools,” explains Bell.

 Decision Inc. directors.
Decision Inc. directors.

According to Bell, the service-delivery model is represented by four key pillars: Decision Architecture; Data Engineering; Insight Generation and Presentation; as well as Enablement & Support.

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The leaders believe Decision Inc. demonstrates a radical shift in the application of BI within the African market.

“In addition to our unique understanding of decision-making processes and related solutions,” says Bell, “our value proposition is based on the provision of both technical skills and relevant business knowledge across the BI value chain. This will help clients to realise maximum value from their investment in decision support technology and enable them to make better decisions, faster.”

He says Decision Inc.’s vision is to add real value to clients by providing business and process knowledge, and then leveraging the power of information through robust data and best-of-breed platform technologies.

Decision Inc. represents global software vendors QlikView, SAP, Microsoft, Roambi, MicroStrategy and IsoMetrix.

“Our unique combination of business and technical competence will help business leaders make better and smarter decisions, gaining critical insight from their data,” he adds. “Clients are no longer focused on reporting for the sake of reporting: they see and understand the competitive advantage of being able to make better business decisions faster. They need actionable intelligence provided to them efficiently and through a platform that enables them to answer important questions about their business.”

 

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Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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