Booking.com Gets Agressive in Kenya with New Country Office

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Online accommodation booking site Booking.com, part of Priceline.com and with over 625,000 room nights booked on the site daily and 2.8 million rooms every week, is strengthening its Africa operations with new country offices in Kenya.

Booking already has a presence in Morrocco, South Africa and Egypt but the new country office in Kenya shows the country’s growth and attractiveness for travelers. It’s also a good sign confirming the increasing uptake of internet in the country and an influx of both leisure and business travelers to the country.

Established in 1996, Booking.com is based in Amsterdam in the Netherlands, and has over 115 offices in over 50 countries around the world. The site promises lowest prices on just about any type of property. It is also available in over 40 languages, and has nearly 500,000 properties in 200 plus countries.

At the moment, Booking.com is hiring an Account Manager and a Hotel Coordinator for its new Kenyan office to sign up hotels in Kenya,  support the hotels with Booking.com system and promote the Booking.com BV brand name and its online reservation services to hotels.

Launching a local office will put SleepOut, Jovago and SafariNow’s StayNow on toes, in a market where there have been less international influence.

Apart from Booking.com, South Africa’s Naspers is also on a hiring binge in Kenya for its MIH East Africa classifieds operations, we are not sure if the firm is hiring for OLX or is planning to launch another site but we are hopping its a move to power OLX campaigns in the region.